PhD Research outline September-October 2015
At the beginning of year two of my PhD, my research questions and focus have been refined since the outline I provided a year ago, so here is an up to date description of my research.
PhD title: The social media use of creative and cultural workers
Primary research questions:
- What is the role of social media in the everyday lives of creative and cultural workers?
- How is expertise performed on social media?
- What insights can both of these questions provide about the nature of contemporary creative and cultural work?
The conditions of creative and cultural work have long been a subject of critique and debate in creative industries scholarship, with concerns such as the precarious working patterns (Gill and Pratt, 2008), blurring between personal and professional life (McRobbie, 2002), and self-exploitation and labour (Hesmondhalgh and Baker, 2009) dominating these discussions. Similar concerns are being voiced around digital media use, including blurring between personal and professional life (Gregg, 2014) and digital labour and self-exploitation (Arvidsson, 2008). For creative workers using social media, are these extra concerns for them in addition to the pressures of creative and cultural work? How does social media use fit in with their everyday lives, and creative practice? How do they negotiate the potential tensions of social media use and their creative practice?
In the creative industries, being known as an expert is the goal in order to gain regular work; in the context of a growing ‘expert system’ in the UK creative industries (Prince, 2010) and with social media offering increased opportunities to promote yourself and your work, how does this manifest for creative industries workers? How is social media used by them to communicate and display their expertise?
My research will also contribute to knowledge and innovate in social media methodology. I am looking to use a multi-method approach, using interviews, social media analysis and a collaborative platform to capture social media and its role in everyday creative practice.