Methodology

I’ve completed a full first draft of the literature review, and now my attention is on methodology and the actual fieldwork for this thesis. I do talk about method in my literature review – I have a chapter dedicated to social media methods and in this post I’ll talk a little bit about that, and think out loud about which methods to use to answer my research questions.

To recap, my research questions are:

  • What is the role of social media in the everyday lives of creative and cultural workers?
  • How is expertise performed on social media?
  • What insights can both of these questions provide about the nature of contemporary creative and cultural work?

In my literature review I identified that practice theory and the philosophy of expertise are useful for conceptualising those first two questions respectively, and this is covered in my previous blog posts. My main argument from the literature review is that there is little work about the nature of contemporary creative work which explicitly considers social media use. In addition, social media offers opportunities for people to perform their expertise publicly, and in creative and cultural work where being known as an expert is more important than ever in a saturated and incredibly competitive job market, how do creative and cultural workers negotiate this on social media? What are the implications for their work/life balance and boundaries between personal and professional life?

A multi-method approach is required in order to answer these questions. For looking at the performance of expertise on social media, I have talked before about using the signalling expertise framework of Candace Jones for analysing social media posts and I think this can be helpful, as my pilot study has shown. Capturing the role of social media in the everyday lives of creative workers however is more complex. In taking a practices oriented approach I need to consider the various procedures and practices of these creative workers, not only in their social media practice but also their creative practice, and how it all interleaves together. Observation is the obvious route to take when looking at environments and institutions, but individuals? Won’t they be very aware of the researcher’s presence, and won’t they be a little self-conscious with the entire focus being on them?

This is where more creative methods are needed, in fact any research which looks at contemporary social worlds should be more experimental and reflexive, as argued by Law, Ruppert and Savage (2011) when talking about the social life of methods. They argue that our research methods are not only constituted by our social world, but also constitute it. This, as I mentioned in my previous post, could also be said of social media. People use social media to create things, perform expertise, express their views and opinions, etc. It takes work, time and effort. Yet people also use social media to catch up with friends, read news, watch videos, etc. They are experiencing aspects of the world through social media. So shouldn’t social media, somehow, also be used in the methods for exploring social media?

This doesn’t mean data mining or even analysing social media using frameworks such as signalling expertise. To truly consider the role of social media in the everyday, social media should be used, and I’m currently thinking through possible ways of doing this. How can this be done effectively, without being a waste of time for the researcher or extra work for the participants?

Comments and suggestions welcome, send me an email or a tweet.

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About Karen Patel

PhD candidate in social media and cultural work at Birmingham City University.
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